I have an idea. Instead of taking 50 million dollars and buying some air time on the super bowl why not take that same money and see if you could buy every commercial on every other channel. You know that it can’t cost much to have a commercial on another station while the super bowl is playing so you should be able to buy them all. How cool would that be. I would suggest doing something other than playing the same commercial over and over. You had better have a couple of good ones or people will get mad, but it would be great. Think about it. You would get tons of exposure just from the media coverage of the fact you were doing it, and while it is hard to imagine there are a ton of people who watch other things.
Any marketing company out there that wants to pay me for the idea I can be bought cheap!