The greatest shift in communication in 500 years

Have you heard about Pro Church Tools? If you are pastor or volunteer in your church do yourself a favor and go spend some time there. I actually don’t hit their website all that often, but I do watch pretty much every video from the Pro Church Tools YouTube account.

One of the big things that they are found of saying is that we are living in the biggest communication shift in the past 500 years. Not since Guetenberg changed the game with his printing press have we seen such a shift in the way that people process and have access to information. (you could argue that the TV revolution in the 60s was a pretty big shift and it was, but that was still one central location for content which was being made by others, the internet is different). I am an old man and I can remember people being dismissive of the computers in general, then people were mystified by the internet. I was online early, starting this blog way back in 1998. In those days I was the only person I knew that was creating content for the web and still knew lots of people without internet access.

But now with the social media shift that is happening I feel like the old dinosaur talking about kids and their new-fangled toys. I understand that it is the way that people are communicating, getting information, and being creative, but walking into that world I still feel like a bit of an outsider, like I am the teacher who is trying to be cool and saying all the wrong slang.

But I am trying. That is part of the reason why I am doing a video blog, not because I really think it will take off, but because I want to be familiar with the genre and learn the tools needed to speak into this new revolution. I am still a long way from figuring it all out, but I am committed to helping teenagers connect with Jesus so that means I am wading into this thing as deep as I can get. It isn’t easy, and I feel lost most of the time, but I keep my eyes on the prize (that is a generation of souls that are desperate to find what Jesus offers) and resolve to do anything short of sin to proclaim the gospel.

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