I am a strong believer in re-branding, but mainly because I think it is fun. In my 9 years that I have worked at this church we have used 3 different major identities. (Refuge, The Journey, and now Catalyst). Included in those is about 100 different ways to refer to the ministry as a whole (CSM, Catalyst Student Ministry, Calvary Student Ministry, Calvary Youth, etc).
I have just recently changed the colors of our logo and our letterhead (while keeping the catalyst name) and I think it is probably my favorite look so far. What I was wondering is whether I am the only youth pastor who cycles through names like this or is it something that others do. Let me know the name of your group and some of the names of your past.